On average, companies spend 1 to 4 weeks producing one email. Email builders can significantly reduce this time. They’re user-friendly and don’t require coding skills. Here’s what to look for in an email builder and a comparison of the 10 best no-code email builders.
How to choose an email builder
There are numerous email builders available. Consider these factors to choose the right one:
- Ease of Use: Look for a tool with a user-friendly interface and no steep learning curve. The interface should facilitate convenient navigation, making the process of creating emails straightforward and enjoyable.
- Template Variety: A good selection of pre-designed templates can save time and inspire your campaigns. Templates should be diverse to cater to different types of emails, from newsletters to promotional content.
- Design Flexibility: Ensure the builder supports responsive design, so your emails look good on any device. Flexibility in design allows you to customize elements to align with your brand identity.
- Custom Blocks: The ability to save and reuse content blocks is beneficial for emails with similar layouts. Custom blocks can save time and ensure consistency across your campaigns.
- Compatibility: Ensure emails designed in the builder render correctly across various email clients. Compatibility is crucial to maintain the integrity of your designs across different platforms.
- Cost: Look for tools with free trials or freemium versions to test before committing financially. Compare pricing plans to find the best value for your needs.
10 Best Email Template Builders in 2024 (Free and Paid)
Blocks
Blocks simplifies email creation with its intuitive drag-and-drop interface and a variety of pre-designed templates.
Key Features:
- User-friendly interface for effortless email creation
- Plenty of customization options
- AI Assistant for image and text generation
- Clean code without unnecessary elements
- Template gallery with 150+ ready-to-use templates
Pros:
- Extremely easy to use
- Real-time updates
- Wide range of templates
- Numerous third-party integrations
Cons:
- Limited customization options
Pricing: Free version available; premium plans start at $20.
Stripo
Stripo offers a vast template library and advanced design features, enabling users to create and customize email templates easily.
Key Features:
- 1,500+ templates in the gallery
- ESP integration
- Brand kit generator
- AI writing assistant
Pros:
- Extensive template library
- Advanced design features
- ESP integration
Cons:
- Some templates require a paid account
Pricing: Free version available; premium plans start at $15.
Beefree
Beefree supports real-time collaboration on email designs, making it a versatile email design tool for teams.
Key Features:
- Step-by-step onboarding process
- 1,500+ ready-made templates
- Multiple workspaces with individual customization
- Language localizations (paid plans only)
Pros:
- Great for team collaboration
- Wide variety of templates
- Customizable workspaces
Cons:
- Limited features in the free version
Pricing: Free version available; premium plans start at $30.
TOPOL.io
TOPOL.io provides a highly customizable design experience with advanced visual tools and real-time collaboration capabilities.
Key Features:
- 150+ ready-to-use templates
- Unlimited test emails
- Intuitive interface
- Saved custom blocks
Pros:
- Intuitive and easy to use
- Real-time collaboration
- Extensive customization options
Cons:
- Limited features in the free version
Pricing: Free version available; premium plans start at $15.
Unlayer
Unlayer is a flexible email editor that allows users to create responsive emails with robust customization options and seamless integration capabilities.
Key Features:
- 1,000+ pre-designed email templates
- Separate editing features for desktop and mobile
- Free stock photos from Unsplash, Pexels, and Pixabay
- Dynamic content (Team plan only)
Pros:
- Extensive template library
- Desktop and mobile editing
- Free stock photo integration
Cons:
- Some features require higher-tier plans
Pricing: Free version available; premium plans start at $20.
Chamaileon
Chamaileon is a collaborative email design platform with advanced customization and teamwork features.
Key Features:
- 24/7 customer support
- Assigned user roles for teamwork and client approval
- Real-time collaboration similar to Google Docs
- Unlimited test emails
Pros:
- Excellent customer support
- Real-time collaboration
- User roles for better teamwork
Cons:
- Pricing available only after consultation
Pricing: Available after a call.
Postcards
Postcards is an email design tool offering a modular system, real-time collaboration, and a vast library of customizable components.
Key Features:
- Figma, Outlook, and Chrome Gmail Plugins
- Figma-oriented interface and features
- Online image hosting
- Custom fonts upload
Pros:
- Modular design system
- Integration with popular design tools
- Online image hosting
Cons:
- Limited free version
Pricing: Free version available; premium plans start at $19.
Klaviyo
Klaviyo provides advanced personalization and easy drag-and-drop design for crafting effective email campaigns, particularly for e-commerce platforms.
Key Features:
- Dynamic product feed
- 100+ ready-to-use email templates
- AI subject line generator
- Connection to Klaviyo ESP
Pros:
- Excellent for e-commerce
- AI-driven features
- Wide range of templates
Cons:
- Higher starting price
Pricing: Free version available; premium plans start at $45.
Mailersend
Mailersend offers a user-friendly drag-and-drop interface, customizable templates, and collaborative features for creating professional emails.
Key Features:
- Natively responsive templates
- 90+ pre-made blocks
- 100+ pre-designed email templates
- Auto-generated plain text versions of emails
Pros:
- Great for collaboration
- Wide range of pre-made blocks
- Responsive templates
Cons:
- Limited features in the free version
Pricing: Free version available; premium plans start at $30.
Tabular
Tabular enables users to design professional, responsive emails with an easy-to-use interface and robust customization features
Key Features:
- Unlimited guests, members, and team spaces
- Access to all pre-designed templates
- Convenient dynamic content editing
- Cloud image storage
Pros:
- Easy to use
- Supports dynamic content
- Cloud storage
Cons:
- Higher starting price
Pricing: Free version available; premium plans start at $29.
Key takeaways
Choosing the right drag-and-drop email builder can enhance your email marketing efforts. Consider the features most important for your business, and any builder from this list will be a great place to start.
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