Creating engaging and valuable content is a cornerstone of any app’s success. High-quality content not only attracts and retains users but also helps build a strong brand, increase awareness, and improve conversion rates. However, consistently producing top-notch materials can be a demanding task, especially with limited resources.
Fortunately, there are numerous powerful tools that can greatly simplify and streamline the content creation process for your app. If you’re serious about content marketing for your app, having the right tools in your toolkit is essential. In this article, we’ll explore 14 of the best content creation tools to help you achieve maximum efficiency and effectiveness.
The best content-marketing tools for creators:
- The best tools for image and visual content creation: Unsplash, Canva, Midjourney, Adobe Creative Cloud Express
- The best tools for video creation: Wistia, AI Video Marketing Automator by Vidon.ai, Peech
- The best tools for copywriting: Grammarly, ContentShake AI, Writesonic, ChatGPT
- The best tools for team process automation: Trello, Notion, Albato
What makes the best content creation tools?
There isn’t a single set of features that defines the best content creation apps—each tool is designed to address specific needs. However, a few key characteristics distinguish truly effective content creation apps:
- First and foremost, they should offer a simple, intuitive interface that allows users to quickly get acquainted with the features and focus on creativity. Easy navigation, well-organized tools, and a minimal learning curve make working with the app enjoyable and productive.
- Additionally, the best content creation tools should be reasonably priced. This doesn’t mean they have to be the cheapest on the market, but the balance between cost and value should be fair and justified.
Ultimately, the best content creation apps are those that genuinely make the content creation process more efficient, engaging, and productive. They should remove technical barriers, automate routine tasks, and give you time to focus on idea generation and creativity. You should feel that you’re getting real value for your money and that your investment in the tool is rewarded by enhanced efficiency.
The best tools for image and visual content creation
Unsplash
Unsplash is the best platform with a collection of high-quality photos from professional photographers worldwide. Unlike typical stock photo sites, Unsplash offers truly artistic, non-staged images that are free to use. Designers will especially appreciate the plugins for popular tools like Figma and WordPress, allowing them to search for and add images directly to their projects without leaving their workspace. Content managers will find the simple search and instant download at the desired resolution convenient—no registration or download limits required.
For serious commercial projects, I recommend considering Unsplash+ at $7/month (with annual billing), which grants access to an exclusive collection and, importantly, includes a $10,000 insurance policy against potential image use claims. A couple of notes: the search occasionally returns less relevant results, and images are only available in standard JPG format—additional conversion may be needed for specific tasks.
Pricing (2024): Basic access – Free; Unsplash+ – $20/month or $7/month with annual billing ($84/year).
Canva
Canva is an online graphic design platform and the best tool that transforms complex design tasks into easy-to-use templates. If you need to quickly create professional-looking social media materials, presentations, or marketing assets, this is your go-to tool. Marketers will particularly appreciate the Brand Kit feature: simply upload your brand colors, logos, and fonts once, and your entire team gains access to a unified set of brand elements. Content managers will love the ability to plan and publish posts directly from the editor and to easily adapt designs to fit different social media formats.
For collaborative projects, Canva allows multiple team members to edit designs simultaneously—a huge advantage for urgent updates or group brainstorming. Beginners can start with the free version, which includes basic templates and 5GB of storage—plenty to get started. For professional needs, the Pro plan at $14.99/month provides access to premium templates, advanced tools, and 100GB of storage. Teams with five or more members might find the Teams version for $30/month ideal, as it adds collaborative tools and centralized billing.
Pricing (2024): Free plan with basic features, Pro – $14.99/month or $119.99/year, Teams – from $30/month for 5 users.
Midjourney
Midjourney is an AI platform leading the way in generating photorealistic images and artistic works from text descriptions, making it one of the best tools for creators looking to bring ideas to life with stunning visuals. The standout feature here is the exceptional quality of its output: whether it’s lifelike portraits, landscapes, or intricate artistic compositions, the results often rival those of professional photographers and artists. A unique aspect of Midjourney is that it operates through Discord, which might feel unfamiliar at first. However, this setup connects users to a vast community where you can draw inspiration and receive instant feedback.
For designers and art directors, it’s important to note that all images are generated in PNG format with no compression settings, so keep that in mind for workflow planning. When choosing a plan, pay attention to the GPU time allocation: the Basic plan at $10/month offers 3.3 hours of fast generation—perfect for getting acquainted with the platform. For regular use, the Standard plan at $30/month provides 15 hours, while studios may prefer the Pro plan at $60/month for 30 hours and additional parallel processing capabilities.
Pricing (2024): Basic — $10/month (3.3 hours GPU), Standard — $30/month (15 hours GPU), Pro — $60/month (30 hours GPU), Mega — $120/month (60 hours GPU).
Adobe Creative Cloud Express
Adobe Creative Cloud Express is a streamlined version of Adobe’s professional tools, designed for those who want to create graphic content without the complexity of Photoshop or Illustrator. It’s an ideal solution for marketers and content managers who need to quickly produce visuals for social media, presentations, or promotional materials. The platform’s standout feature is its seamless integration with other Adobe products: users can easily pull assets from Photoshop or Adobe Stock directly into their projects. As one of the best tools for creators, it combines ease of use with powerful features that make content creation fast and accessible.
For social media work, Creative Cloud Express offers everything needed, from a content scheduler to ready-made templates for various formats and brand management tools. If you’re new to design, the Free plan with 5GB of storage lets you explore the basics. For professional use, the Premium plan at $9.99/month unlocks advanced editing features, premium templates, and 100GB of storage. However, note that for complex design projects, Express might lack some of the advanced features found in the full Creative Cloud suite.
Pricing (2024): Free plan with basic features, Premium — $9.99/month or $99.99/year, Enterprise — custom pricing available.
The best tools for video creation
Wistia
Wistia is a specialized video marketing platform and one of the best tools for creators looking to turn video content into a powerful sales tool. Unlike standard video hosting, every view here works directly for your business: the platform tracks viewer behavior, captures leads through embedded forms, and automatically feeds data into your CRM. For marketers, the integrations with popular systems like HubSpot and Marketo are especially valuable, enabling automated actions based on viewing progress. For instance, if a viewer watches more than 75% of a product presentation, Wistia can automatically send a personalized offer. Teams will appreciate the flexible branding options for the player and A/B testing capabilities.
Starting with the Free plan allows you to evaluate basic features. The Plus plan at $19/month is ideal for growing businesses, offering lead capture forms and extended storage. For professional marketing teams, the Pro plan at $79/month provides advanced analytics, while the Advanced plan at $319/month includes a full suite of tools for large-scale video marketing campaigns.
Pricing (2024): Free plan with basic functionality, Plus — $19/month, Pro — $79/month, Advanced — $319/month, Premium — custom pricing available.
AI Video Marketing Automator by Vidon.ai
AI Video Marketing Automator by Vidon.ai is a tool designed to automate the creation of marketing videos from text-based content. The standout feature of this platform is its ability to scale video production for multiple social networks without requiring video editing skills. Here’s how it works: upload a link to an article or enter a topic, and the AI generates a ready-to-post video tailored to each platform’s specifics. Content managers will especially appreciate the automatic video generation from new blog articles, with direct scheduling through the integrated calendar for LinkedIn, YouTube, TikTok, or X. For marketers, the ability to quickly create video series on a set theme is a huge benefit—simply select a template, set branding once, and the system applies these settings across all new videos. During testing, I was impressed with the speed; videos from average blog posts were generated in mere seconds. This is one of the best tools for creators looking to streamline content production and reach audiences on multiple platforms. You can start with the free plan for up to 10 videos per month, but for active marketing, I recommend the Pro plan at $39, which offers tools for bulk content creation, video translation, and the option to upload custom music.
Pricing (2024): Free plan (10 videos/month), Pro — $39/month (40+ videos, translation, API access, branding).
Peech
Peech is one of the best tools for creators looking to automate the creation of video snippets from text content, making it especially valuable for media companies and content marketers. Here’s how it works: upload an article or text, and the platform identifies key points, transforming them into short social media videos. For editors, this means significant time savings—no more manually picking out interesting segments and editing them into separate clips. Content managers will appreciate the automation: select the text, and get a set of ready-to-use videos for various platforms. This feature is particularly useful when handling a large volume of content, such as creating a series of teasers for an in-depth article or report. You can start with a free plan that provides basic functionality. For ongoing use, I recommend the Starter plan at $39, which offers extended video limits and advanced editing tools. For teams managing high content volume, the Advanced plan at $89 provides priority support and enhanced branding options.
Pricing (2024): Free plan with basic functionality, Starter — $39/month, Advanced — $89/month, Enterprise — custom pricing.
The best tools for copywriting
Grammarly
Grammarly is an AI-powered writing assistant that goes beyond correcting errors to help make your content more polished and persuasive. If you often write in English, this tool will quickly become indispensable. As an editor, I particularly value the tone analysis feature—it helps ensure that business communication sounds formal enough, while marketing texts stay friendly and engaging. The browser extension is incredibly helpful for day-to-day work, allowing you to check emails, documents, and social media posts as you write. For content creators, Grammarly is one of the best tools for creators aiming to elevate the quality of their writing effortlessly. Copywriters will appreciate features like full-sentence rewrites and built-in plagiarism checking. Sometimes, the AI can be a bit overzealous, suggesting overly simplistic changes, such as replacing "in order to" with "to," which is a good reminder not to accept every suggestion automatically. You can start with the free version, which covers basic grammar and tone checks. However, for professional use, the Pro version at $12 per month (with annual billing) is well worth it—unlocking the full suite of tools, including plagiarism detection.
Pricing (2024): Free version with basic functionality, Pro — $12/month with annual billing ($30/month for monthly billing), Enterprise — custom pricing for organizations.
ContentShake AI
ContentShake AI is an AI-powered content creation platform designed to help generate articles, posts, and publishing ideas while keeping current trends and SEO requirements in mind. For content managers, this tool is an invaluable daily companion: AI not only creates texts but also suggests ready-to-use publication ideas and helps organize materials for maximum audience engagement. Marketers will find the automatic social post series generation feature especially useful—it takes a single article and adapts it into a series of posts across various platforms, saving time on content repurposing. Conveniently, you can start with a free plan, which includes three articles per month, three content ideas weekly, and twelve social media posts—sufficient to explore the platform’s potential. For professional use, the paid plan at $60 per month provides unlimited article generation, 25 fresh content ideas weekly, and unlimited social posts. This is truly one of the best tools for creators looking to streamline their content workflow and maximize productivity. It may take some time to learn all the features, but the extensive knowledge base and responsive support make it easy to get up to speed.
Pricing (2024): Free plan (3 articles/month, 12 posts/month), Paid plan — $60/month (unlimited content generation).
Writesonic
Writesonic is a powerful AI content creation tool designed to save creators time and effort when crafting texts for their apps and websites. The standout feature of Writesonic is its ability to generate high-quality, personalized content—from concise headlines to in-depth articles. Creators will especially appreciate its knack for suggesting creative ideas and providing useful advice to enhance drafts. For instance, when preparing an app feature description, simply outline the main points, and the AI expands them into fully developed paragraphs with use-case examples. However, it’s essential to note that AI-generated text still requires fact-checking, proofreading, and editing before publication. This isn’t a limitation of Writesonic specifically but a general consideration for all automated content tools. This is undoubtedly one of the best tools for creators looking to streamline their content process while maintaining quality.
Pricing (2024): Free Plan: access to basic features with a 10,000-word limit per month — free. Pro Plan: $19 per month — 100,000 words and advanced capabilities, including GPT-4 and GPT-4 32K.
ChatGPT
ChatGPT is a versatile AI assistant that can handle a wide range of tasks, from writing to tackling complex analytical questions. Its main strength lies in the natural flow of conversation and its deep understanding of query context. In everyday work, ChatGPT is especially useful for brainstorming, organizing ideas, and quickly drafting text. For instance, when preparing a presentation, you can outline the main points, and the AI will suggest different ways to expand on them. In complex projects, ChatGPT’s ability to build on ideas and remember conversation context is impressive. However, it’s essential to remember its limitation: ChatGPT lacks access to live internet data, so tasks requiring up-to-date information will need additional sources. Pricing (2024): The free version covers most needs, but for heavy usage, consider the Plus subscription at $20 per month, which offers access to the advanced GPT-4 model, faster responses, and priority service during peak times. There’s also a dedicated Team plan with enhanced security and management features for teams, making it one of the best tools for creators seeking efficiency and depth in their work.
The best tools for team process automation
Trello
Trello is a versatile tool for organizing and managing projects, known for its ease of use and customizable options. Content creators will especially appreciate Trello’s ability to help manage each step of content creation, whether for blogs, videos, or other marketing materials. The board’s visual simplicity makes it easy to see the status of every project at a glance and quickly make adjustments when needed. Built-in automation tools, like Butler, save considerable time on repetitive tasks, allowing teams to focus more on the creative aspects. However, as projects grow in size and complexity, Trello’s out-of-the-box features may feel limited. The platform lacks deep analytics tools, time-tracking capabilities, and task dependency management. While these functions are available through third-party integrations, native implementation would enhance the tool’s usability for larger projects. For content creators and managers, Trello stands out as one of the best tools for creators who need intuitive and flexible project organization.
Pricing (2023): Free Plan: Basic features, including up to 10 boards per workspace, unlimited cards, and storage (10 MB per file). Standard Plan: $5 per user/month with an annual subscription or $6 per month. Includes unlimited boards, advanced checklists, custom fields, and 1,000 command runs per workspace monthly.
Notion
Notion is a versatile workspace that combines tools for project management, collaboration, document creation, and note-taking. In daily work, Notion allows users to consolidate various tools into one cohesive platform, centralizing all information in a single workspace. Its intuitive interface makes task management and content collaboration easier, making it one of the best tools for creators who need to streamline their workflows. However, due to the platform's extensive features, new users may need some time to explore and understand all its functionalities fully. Some users have also noted that the Notion mobile app is less convenient than the desktop version, with not all options equally accessible on smartphones.
Pricing (2024): Free Plan: Ideal for individual use, offering unlimited pages and blocks and the ability to share with up to 10 guests. Plus Plan: $10 per user per month with an annual subscription or $12 month-to-month, including unlimited file uploads, a 30-day version history, and sharing capabilities with up to 100 guests.
Albato
Albato is the best platform designed for automating and integrating business processes, allowing users to connect multiple tools into unified workflows and automate routine tasks. For example, you can easily link your Facebook accounts and set up automated content publishing according to a schedule you create directly from your Google Sheets. With over 800+ apps available on the platform, it’s an ideal choice for those seeking a Zapier alternative.
Pricing (2024): Free Plan: Ideal for basic 2-step API automations, offering 500 transactions per month, 5 active automations, and up to 2 steps in each. Refreshes every 15 minutes. Free of charge. Basic Plan: Suitable for small data volumes, providing 1,000 transactions per month, 20 active automations, and up to 5 steps per automation. Refreshes every 15 minutes. $13/month.
Conclusion:
In this article, we reviewed 14 of the best tools for content creation across various categories, covering everything from image and video production to copywriting and team process automation. When choosing AI tools for your toolkit, remember that there’s no one-size-fits-all solution. The best AI tools for creators are those that align with your unique needs and objectives. Experiment, try different options, and find what truly resonates with your workflow.
