The number of mobile users is hitting five billion soon, and more than 60% of people are glued to their phones, spending hours online every day. That’s a huge opportunity for anyone selling online courses. If you're not thinking mobile-first, you’re literally missing out on a massive audience.
If you're building courses and want to drive sales, creating mobile-first content is your best bet. Let's break it down.
Why Mobile-First?
People are glued to their phones, especially younger generations like Gen Z, who spend way more time in apps than anyone else. Your course needs to be right where they are, easily accessible on their phones. If your content isn’t mobile-friendly, you’re basically telling them to look elsewhere.
This doesn’t mean just squeezing your desktop content onto a smaller screen. It means creating experiences that are built for mobile. Mobile-first design ensures your course is quick to load and simple to use. Learners don’t want to waste time; they want to find what they need fast and get to it. By making navigation intuitive and the purchase process easy, you’re giving them a better experience, keeping them from getting stuck along the way.
Practical Ways to Drive Sales with Mobile-First Content
1. Use Stories to Hook Learners
No one’s going to scroll through long blocks of text on their phone. People want something short and engaging. That’s where stories work best. Just like Instagram or Snapchat, you can use stories for your courses to grab attention quickly. With InAppStory, you can use these interactive, full-screen mobile visuals to highlight what your course offers. It’s a fast and fun way to catch your audience’s attention.
Imagine this: A new user downloads your app, and instead of scrolling through a boring list of courses, they’re greeted with a quick, engaging story that explains what they can learn. That’s way more effective than a simple course catalog.
2. Gamify the Learning Experience
Online courses can sometimes feel long and hard to stick with. But if you add quizzes, mini-games, or badges for achievements, it turns learning into something fun and engaging. That way, learners are more likely to keep going.
InAppStory makes this super easy with pre-built games you can quickly customize for your course. You don’t need to be a coding wizard to use them. Imagine your users getting a fun quiz after each module, with rewards for completing it. That sense of progress will keep them moving through the course and lead to more purchases.
3. Push Notifications that Work
People get distracted. A gentle nudge —like a well-timed push notification—can bring them back to your course. But let’s be clear: spamming people with generic messages is a no-go. You need personalized, thoughtful notifications.
For example, let’s say someone started a free trial but didn’t finish. A smart push notification with a discount or bonus offer could push them to make the leap. Gurucan lets you target users based on their behavior, so you can send the right message at the right time.
4. Optimize Video Content
Videos are powerful. But if your videos take too long to load or look pixelated on mobile, you’re losing potential customers. Here’s the trick: always go for high-quality, mobile-optimized video formats. Keep your videos brief, because people won’t sit through long lessons on their phones. A quick 2-5 minute video is ideal for keeping learners interested. And don’t forget captions. A lot of people watch with the sound off, so adding text helps keep them engaged.
5. Simplify Your Checkout Process
Here’s something no one talks about enough: people will abandon a course purchase if the checkout process is too complicated. So, make sure it’s super simple. One-click purchasing options, mobile payment systems like Apple Pay, and minimal form-filling can be the difference between a sale and a lost customer.
Imagine this: A learner is excited about buying your course, but when they hit “buy,” they’re forced to enter tons of info on a tiny phone screen. Frustrating, right? Keep it smooth and easy.
6. Test Your Content on Different Devices
Don’t assume your course looks good on all phones just because it works on yours. Different devices, screen sizes, and operating systems can mess with how your content appears. Always test your mobile-first content on multiple devices. Use real phones (not just emulators) to see how fast your content loads and how easy it is to navigate.
Remember, slow load times = lost sales.
7. Personalize the Learning Experience
We can’t stress this enough: personalization is key. Whether it’s through tailored course recommendations, personalized onboarding flows, or progress reminders, making the learning experience feel unique for each user will keep them coming back. Gurucan offers tools to help you segment users and create a customized experience.
For example, if a user has already completed a beginner’s course, send them a personalized notification suggesting an advanced course. It’s these little nudges that can make a big difference.
8. Leverage User-Generated Content (UGC)
Want to build trust with potential buyers? Get your current students involved. Encourage them to share their progress or course completion stories through social media or even within your app. InAppStory has tools to let users create and share their own content directly within your app, building a community around your courses.
When potential buyers see real learners engaging with your content, it adds a layer of social proof that can significantly boost sales.
The Pros and Cons of Mobile-First Content
So, is mobile-first content worth it? Let’s talk about the pros and cons.
Pros:
- More eyeballs on your content: Most people are already on their phones, so it’s a no-brainer to meet them where they are.
- Higher engagement: Mobile-first content like stories, gamification, and push notifications grabs attention and keeps users coming back.
- Smooth buying experience: A well-designed mobile experience reduces the steps from “interested” to “bought.”
Cons:
- Takes time and effort: Shifting your content to mobile-first design isn’t a quick fix. You need to rethink how you present your course and make sure it works well on mobile.
- Adaptation period: Not everyone will love the switch right away. Some learners might take time to adjust to a more visual, bite-sized learning experience.
Final Thoughts: Mobile-First is a Must
Creating mobile-first courses isn’t a passing trend, it’s what learners expect now. People spend more time on their phones than ever, and they want content that’s easy to access, engaging, and simple to use. With tools like InAppStory’s visual content and Gurucan’s mobile-friendly platform, you have everything you need to get there.
Whether you’re launching a new course or trying to boost sales on an existing one, focusing on mobile-first content is the best way forward. Why wait? Start now and watch your sales increase.
