For creators, it's better to have classes that can be sold constantly. A lifetime fee is quick, but not the best option for your business to grow. As people subscribe, they are more likely to stay with you for a long time. You just need to add new inspiring features and useful online course content.
What's more, it means lower entry price for clients — they're going to like it!
We all love freedom and choice. Subscriptions give us this. People can browse through all the content and choose what they want to watch next. Sometimes, they will need a particular course — and they will have access to it.
No deadlines, no schedule. Do whatever you want with all the courses. Watch them right now or postpone them till the end of the month. Of course, until you're subscribed for the product.
And a little bit more secrets… Wise marketing strategy
To set up subscriptions, you need a planned marketing strategy. You need to have quite a big budget to promote your courses and make people subscribe. So, before going public with a subscription for your online courses, check out that your brand is recognisable and you have true fans.
Think about marketing strategy in advance not after you've created the content! Go mobile
Subscriptions are usually associated with mobile apps. Mobile apps are not just games, utilities or social media. And online courses can be on smartphones too!