4. Define your course outline
Great, you already have a topic and ready target audience. Now you need to define a course outline — a plan what to tell your followers. Of course, you can be a master of improvisation. But the best improvisation is prepared improvisation.
Today people can find any information on the internet by themselves. But if they pay you for a course, they are expecting you already have organized everything for them. They want to get only valuable info without watching dozens of videos.
You might already have some content and info to share. Now you need to structure it.
In the ideal world, your course should answer the following questions:
- Why people need it?
- What will it give them?
- How will they learn something?
- What if they don't learn it?
- What actions should be taken to learn it?
What's more, setting precise goals and objectives is a good idea to motivate people. Your followers should know what they will get completing your online course. But what's the main difference between goal and objective? The goal
is a broad statement that can be achieved by completing more specific objectives
. People should know practical results they will accomplish after finishing your online program.