It's illogical and contrary to common marketing sense how free-sampling can turn into your actual profit. Earning $0 is the worst perspective for any creator. Especially when a lot of time, imagination and energy were spent to launch the project.
But hold on. Free content won't make you bankrupt. On the contrary, you can get a perfect ready-to-buy audience and increase your sales in several times. But, yeah, you need to be pretty patient to take your best harvest from your free seeds.
Let's be clear. There will always be people waiting only for free content. They will never turn into your real customers. And they never intended to become ones. But take it easy and do not try to redo them. Better concentrate on the audience begging for your paid exclusive content after they swallowed the free one.
Sometimes it may seem like giving away the best content for free makes it less valuable for people. So, is it a true risk or a wise marketing hook for clients? Reasons to give away free contentPeople will understand your product better
People don't usually buy without trying the product out. No one will buy 10 kilos of sweets at once. It's smarter to buy a few sweets, then decide whether you like the taste and return for your sugar-coma dosage.
The same works with selling any content you create. First, people want to take a bite and only then eat the whole thing.
No one is interested in buying a pig in a poke. Giving away free content can save from misunderstandings between you and your clients. After a free trial, your expectations have better chances to meet.
Moreover, you will get user trust as they have already interacted with your content at least once. There are better chances for your free users to turn into a paying audience considering your premium offers. You will get a loyal audience
As people get your content without paying a penny, they will have lower expectations. As a result, they will be more understanding and non-judging.
Sharing free content helps you to build a solid client base. People will find your content, watch it or read it and know for sure you know your stuff. It's one of the best ways to nurture your fans and future paying clients.
Another great thing is that people will share your content with others as there is no gate for them to enter it. It's super beneficial for you, as you will see how your audience is becoming bigger and bigger.
62% of millennials say publishing online content drives brand loyalty
. And imagine, this number goes up when you publish smart and useful content, especially for free.
But watch out. Your content has to be intelligent and add real value to people's lives. No sales pitches — share thought-provoking knowledge.